Case Studies
Explore how we've empowered our clients to stay ahead with unified customer acquisition strategies.
xclusive
Driving go-to-market success through first-party data analysis and insight-driven optimizations.
INDUSTRIES:
MultiBrand / Tobacco / Streetwear
SERVICES:
Creative Optimization / Social Media Advertising / Business Intelligence & Analytics
About
Xclusive is a high-end smoking accessories and merchandise brand that embodies sophistication and refined indulgence, bringing a touch of exclusivity to all of their products. Inspired by elegance and precision, each product is meticulously crafted to elevate their consumers smoking ritual with unmatched quality and sophistication. Just as luxury demands simplicity without compromise, Xclusive empowers connoisseurs to savor every moment with clean, timeless refinement.
Connecting with consumers through creative iteration
To harness a consistent flow of insights, SoBeyond Agency and Xclusive teams adopted a fast-paced, iterative creative planning process with weekly engagement analysis. This approach prioritized understanding customer interactions beyond traditional revenue-based reporting, focusing instead on engagement throughout the entire customer journey — especially before the first click.
By closely examining how and why potential customers engaged (or didn’t) with specific creative elements, we identified clear opportunities to refine existing content. Rather than creating entirely new assets, our teams made targeted improvements by enhancing successful elements and adjusting weaker ones for optimal engagement.
“SoBeyond Agency’s approach to Xclusive began to connect with fresh customer segments as we explored various methods to introduce the brand. By diversifying the media strategy and incorporating innovative AI technologies, we successfully reached, engaged, and converted new audiences. It was truly remarkable to see extraordinary growth emerge from this creative experimentation.”
George Harper
Driving expansion with innovative creative testing and precision-targeted growth strategies.
SoBeyond Agency launched Xclusive with a performance-driven strategy that ignited interest and set the stage for growth. Utilizing a scalable campaign framework, they transformed early momentum into meaningful expansion by prioritizing advanced creative testing and full-funnel optimizations.
Initial broad concepts and strategic press captured top-of-funnel attention, establishing Xclusive as a brand to watch. As the market evolved, creative experimentation became crucial for engaging mid- and lower-funnel audiences. SoBeyond implemented structured testing to analyze customer behavior, enabling precise creative optimizations for streetwear fans and tobacco connoisseurs.
By leveraging targeted strategies and data-driven insights, SoBeyond guided Xclusive's entry into AI-driven ad solutions and dynamic retail platforms, driving rapid growth while maintaining its elevated brand identity.
Executive Director, SoBeyond Agency
